Reputation is the extent to which users can identify the standing of others, including themselves, in a social media setting. Reputation is normally built on trust, but this is difficult to determine in an online world. Social media sites use tools that automatically aggregate user-generated information to determine trustworthiness. A persons online reputation is dependent others, as well as the content ones sharing. For example, a YouTube channel’s reputation depends on the number of followers, and the number of likes for videos uploaded. If a firm find importance in its consumers’ reputations, then a metric and evaluation system should be chosen which reflects the users value (quality vs. quantity).