The groups functional block represents the extent to which users can form communities and sub-communities. Groups are used to manage relationships and ‘bit’ information into smaller chunks. The two main types are self-created and those reflecting the offline world. Once again firms should consider how their audience would normally group themselves; is it important to be placed in a group (ex. Demographics) or for the audience to manage their own groups. Groups are more than just a list of users, they allow users to selectively share information, group identities, and indicate presence with specific people.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s